Who are the Guardian Princesses? They are the heroines of our stories that transform the cultural meaning of princesses into inspiring leaders who take action to protect the people and the planet.

We shift away from a focus on external beauty and promote a healthy self-esteem based on the development of children’s talents, knowledge about the world and taking action to help others.

Our diverse princesses model compassion and intelligence, the power of knowledge and collective action. All children will benefit from our stories that promote diversity, cooperation and caring for the environment.