1. We aim to transform the cultural meaning of princesses and princes into positive role models who take action to protect living beings and the planet for future generations.

2. We seek to promote greater racial, cultural, and gender inclusivity. We expand the cultural representation of beauty by including different-sized princesses and princes, as well as those with disabilities.

3. We produce high-quality materials that are EDUCATIONAL, ENTERTAINING, and EMPOWERING. Our goal is to use multimedia platforms to educate readers and users about current global issues and about how we can be part of the solution.

4. Our stories promote greater awareness of the environment and aim to advance children’s knowledge in STEM subjects (sciences, technology, engineering, mathematics).

5. Our stories combine teaching ethical principals with the practical imperatives of helping parents, teachers, and children meet Common Core State Standards.