The Guardian Princesses provide a welcome and much-needed alternative to the current princess culture which has become a multi-billion dollar industry. The “traditional” princess stories marketed to our children emphasize external beauty-as-virtue. The stereotypical story of a damsel-in-distress who needs to be saved by a prince teaches children that a girl’s destiny and happiness are to be coupled with a man. We are not “anti-romance,” but we believe that children should not be encouraged to focus on finding Prince Charming or a beautiful princess as their life priority.

We thus aim to shift the focus of girls’ self-esteem and self-worth. We want to encourage children’s empowerment through their full development, promoting both their independence and a deeper understanding of the vital interdependence between people and other living beings.